|Occupation||Artist, Fashion designer, Stylist|
Early life and education
Fernandez was born in Argentina and lived there until age eight. His family then moved to the outskirts of L.A. During high school he attended Art Center College of Design, but dropped out. He also attended architecture and art school, but dropped out of both. He also apprenticed for a milliner in London. Says Fernandez, "For the most part I’m self-trained. I’m not very good in institutions. I can sort of weed out what I like/dislike, need/not need."
Fernandez started experimenting with clothing in high school, combining shirts and sweaters and stitching their labels on the outside. It was his hats that garnered him attention, and he began to receive requests from stylists for custom pieces. Once he was contacted by Nicola Formichetti, his career began to take off.
Fernandez has worked with many contemporary musical artists, including Lady Gaga, Sam Sparro, Scissor Sisters and Beyoncé Knowles. He did the styling for Scissor Sisters' UK arena tour. He also directed the music video for Sam Sparro's "Pink Cloud", using influence from technology and the internet to produce a video best viewed on an iPhone, mimicking the device's scrolling and swiping motions.
Work with Lady Gaga
Fernandez has worked with Lady Gaga on several projects, including the design of the "diamond crown" outfit for her "Bad Romance" music video and the outfits she has worn to awards shows and on tour.
In 2010 he was approached by Gaga's stylist Nicola Formichetti about creating a dress made of cuts of raw beef for the 2010 MTV Video Music Awards. Fernandez agreed, and went to his local butcher and asked what the best cut of meat would be for such a project, and the butcher told him flank steak. Fernandez purchased 40 pounds. He and a collaborative assistant made up the design as they went along, seeing which cuts would best fit which areas, as "there is not much plan [sic] you can do with such an organic material." The dress took two days to complete, and Gaga had to be stitched into it backstage.
The reaction to the dress was mixed, earning ire from animal rights groups such as PETA, and attempts to analyze it from various media outlets. Fernandez stated "I wasn't surprised at the response. I think everyone involved knew the response that the meat dress was going to get. I think what I was more surprised and excited by was how much the internet and technology played a part in that. I got tons of hate-mail, love-mail, and "meat dress" was a top Twitter topic for three days straight." Fernandez was pleased with the reception of the dress, saying "I feel like I have a voice now as an artist and as a designer," and that it gave him a larger audience.
Retrieved from : http://en.wikipedia.org/wiki/Franc_Fernandez