2011-12-17

Santa cruz ca




Santa Cruz, California

Santa Cruz
City
The "Town Clock" tower at the head of Pacific Avenue, looking south toward Monterey Bay, Downtown Santa Cruz, CA.

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Nickname(s): Surf City
Location in Santa Cruz County and the state of California
Location in California
Coordinates: 36°58′19″N 122°1′35″W / 36.97194°N 122.02639°W
Country United States
State California
County Santa Cruz
Government
• Mayor Ryan Coonerty
Senate Joe Simitian (D)
Assembly Bill Monning (D)
U.S. Congress Sam Farr (D)
Area
• Total 15.828 sq mi (40.996 km)
• Land 12.740 sq mi (32.997 km)
• Water 3.088 sq mi (7.999 km) 19.51%
Elevation 36 ft (11 m)
Population (2010)
• Total 59,946
• Density 4,705.3/sq mi (1,816.7/km)
Time zone PST (UTC−8)
• Summer (DST) PDT (UTC−7)
ZIP codes 95060-95067
Area code(s) 831
FIPS code 06-69112
GNIS feature ID 1659596
Website http://www.cityofsantacruz.com/

History

The Ohlone and pre-contact period

Prior to the arrival of Spanish soldiers, missionaries and colonists in the late 18th century, the Santa Cruz area was home to the Ohlone Native Americans. The Ohlone had no written language, and lived in small villages scattered around the Monterey Bay and San Francisco Bay regions. Within fifty years of the Spaniards' arrival, the Ohlone culture and way of life had virtually disappeared in the Santa Cruz area. The only remnants of their spoken language are three local place names: Aptos, Soquel and Zayante.

Mission and Pueblo period

In 1769 the Spanish explorer Gaspar de Portolà accidentally arrived in the vicinity while attempting to travel to Monterey. He named the river San Lorenzo for Saint Lawrence and he named a local creek "Arroyo de Santa Cruz" which translates as "Holy Cross Creek". In 1791, Father Fermín Lasuén continued the use of Portolà's name when he declared the establishment of La Misión de la Exaltación de la Santa Cruz (also known as Mission Santa Cruz) for the conversion of the Awaswas of Chatu-Mu and surrounding Ohlone villages. Santa Cruz was the twelfth mission to be founded in California.

In 1797, Governor Diego de Borica, by order of the Viceroy of New Spain, Miguel de la Grúa Talamanca y Branciforte, marqués de Branciforte, established the Villa de Branciforte, a town named in honor of the Viceroy. One of only three civilian towns established in California during the Spanish colonial period (the other two became Los Angeles and San Jose), the Villa was located across the San Lorenzo River, less than a mile from the Mission. Its original main street is now North Branciforte Avenue. Villa de Branciforte later lost its civic status, and in 1905 the area was annexed into the City of Santa Cruz.

In the 1820s, newly independent Mexico assumed control of the area. Following the secularization of the Mission in 1834, the community that had grown up around the Mission was renamed Pueblo de Figueroa. The name didn't catch on, however, and later reverted back to Santa Cruz. After 1834, immigrants from the United States began to arrive in steadily increasing numbers. In 1848, following the Mexican-American War, Mexico ceded the territory of Alta California to the U.S. in the Treaty of Guadalupe Hidalgo. California was the first portion of the territory to became a state, in 1850. Santa Cruz became a city in 1866.

Recent history

On March 11, 2011, Santa Cruz was hit by ocean surges caused by the Tōhoku earthquake off the coast of Japan. The Santa Cruz Small Craft Harbor sustained an estimated $10 million of damage, with another $4 million of damage to docked boats there.

Social activism

Geography

According to the United States Census Bureau, the CDP covers an area of 15.8 square miles (41 km), 12.7 square miles (33 km) of it is land, and 3.1 square miles (8.0 km) of it (19.51%) is water.

Climate

Santa Cruz has mild weather throughout the year, enjoying a Mediterranean climate characterized by cool, wet winters and warm, mostly dry summers. Due to its proximity to Monterey Bay, fog and low overcast are common during the night and morning hours, especially in the summer.

Economy

The principal industries of Santa Cruz are agriculture, tourism, education (UCSC) and high technology. Santa Cruz is a center of the organic agriculture movement, and many specialty products as well as housing the headquarters of California Certified Organic Farmers. Tourist attractions include the classic Santa Cruz Beach Boardwalk on the beach, the redwood forests, and Monterey Bay, which is protected as a marine sanctuary.

Top employers

According to Santa Cruz's 2009 Comprehensive Annual Financial Report, the top employers in the city are:

Demographics

2010

The 2010 United States Census reported that Santa Cruz had a population of 59,946. The population density was 3,787.2 people per square mile (1,462.3/km²). The racial makeup of Santa Cruz was 44,661 (74.5%) White, 1,071 (1.8%) African American, 440 (0.7%) Native American, 4,591 (7.7%) Asian, 108 (0.2%) Pacific Islander, 5,673 (9.5%) from other races, and 3,402 (5.7%) from two or more races. Hispanic or Latino of any race were 11,624 persons (19.4%).

The Census reported that 51,657 people (86.2% of the population) lived in households, 7,910 (13.2%) lived in non-institutionalized group quarters, and 379 (0.6%) were institutionalized.

There were 21,657 households, out of which 4,817 (22.2%) had children under the age of 18 living in them, 7,310 (33.8%) were opposite-sex married couples living together, 1,833 (8.5%) had a female householder with no husband present, 862 (4.0%) had a male householder with no wife present. There were 1,802 (8.3%) unmarried opposite-sex partnerships, and 379 (1.8%) same-sex married couples or partnerships. 6,773 households (31.3%) were made up of individuals and 1,862 (8.6%) had someone living alone who was 65 years of age or older. The average household size was 2.39. There were 10,005 families (46.2% of all households); the average family size was 2.92.

The population was spread out with 8,196 people (13.7%) under the age of 18, 17,449 people (29.1%) aged 18 to 24, 15,033 people (25.1%) aged 25 to 44, 13,983 people (23.3%) aged 45 to 64, and 5,285 people (8.8%) who were 65 years of age or older. The median age was 29.9 years. For every 100 females there were 100.5 males. For every 100 females age 18 and over, there were 99.7 males.

There were 23,316 housing units at an average density of 1,473.0 per square mile (568.7/km²), of which 9,375 (43.3%) were owner-occupied, and 12,282 (56.7%) were occupied by renters. The homeowner vacancy rate was 1.2%; the rental vacancy rate was 3.4%. 22,861 people (38.1% of the population) lived in owner-occupied housing units and 28,796 people (48.0%) lived in rental housing units.

2000

Recorded from the census of 2000, there were 54,593 people total with 20,442 households and 10,404 families residing in the city. The population density includes 1,682.2/km² (4,356.0/sq mi). There were 21,504 housing units at an average density of 1,715.8 per square mile (662.6/km²). The racial makeup of the city was 78.7% White, 17.4% Hispanic or Latino, 1.7% African American, 0.9% Native American, 4.9% Asian, 0.1% Pacific Islander, 9.1% from other races, and 4.5% from two or more races.

There were 20,442 households out of which 25.1% had children under the age of 18 living with them, 37.0% were married couples living together, 9.6% had a female householder with no husband present, and 49.1% were non-families. 29.3% of all households were made up of individuals and 7.6% had someone living alone who was 65 years of age or older. The average household size was 2.44 and the average family size was 2.98.

In the city the population was spread out with 17.3% under the age of 18, 20.5% from 18 to 24, 32.6% from 25 to 44, 21.0% from 45 to 64, and 8.5% who were 65 years of age or older. The median age was 32 years. For every 100 females there were 99.2 males. For every 100 females age 18 and over, there were 97.9 males age 18 and over.

The median income for a household in the city was $50,605, and the median income for a family was $62,231 (these figures had risen to $59,172 and $80,496 respectively as of a 2007 estimate). Males had a median income of $44,751 versus $32,699 for females. The per capita income for the city was $25,758. About 6.6% of families and 16.5% of the population were below the poverty line, including 12.5% of those under age 18 and 4.8% of those age 65 or over.

Law and government

In the state legislature Santa Cruz is located in the 11th Senate District, represented by Democrat Joe Simitian, and in the 27th Assembly District, represented by Democrat Bill Monning. Federally, Santa Cruz is located in California's 17th congressional district, which has a Cook PVI of D +17 and is represented by Democrat Sam Farr.

Sister cities

Santa Cruz has six sister cities, as designated by Sister Cities International, Inc., including Alushta, Ukraine, Jinotepe, Nicaragua; Puerto La Cruz, Venezuela; Sestri Levante, Italy; Shingū, Japan, and Santa Cruz de Tenerife, Spain. A monument next to the downtown Santa Cruz post office has a small circular plaza surrounded by marble posts topped with bronze maps of each of the sister cities.

Transportation

State Routes 1 and 17 are the main roads in and out of Santa Cruz. Geographically constrained between the Santa Cruz Mountains and the Monterey Bay, the narrow transportation corridor served by SR 1 suffers mild congestion. The ramp from SR 1 northbound to SR 17 southbound, onto Ocean Street, is commonly known as the "fish hook" due to its tightening curve. A project to widen the highway and this interchange was begun in 2006 and completed in the fall of 2008.

Education

Santa Cruz is home to several notable educational institutions, including Aptos High School, Harbor High School, Pacific Collegiate School (a grade 7–12 charter school), , Georgiana Bruce Kirby Preparatory School (a grade 6–12 private school), Monterey Coast Preparatory (also a 6–12 private school), Santa Cruz High School, the University of California, Santa Cruz, Cabrillo College, (which is located in nearby Aptos and holds some classes within Santa Cruz city), and Five Branches University.

The Long Marine Laboratory is a marine research facility on the western edge of the city.


Attractions

Downtown

Parks, beaches, greenbelt districts and marine protected areas

Recreation

Cultural attractions

Santa Cruz has several smaller attractions, including the University of California, Santa Cruz, Arboretum, Mission Santa Cruz, the Santa Cruz Museum of Natural History, the Santa Cruz Museum of Art and History and the Santa Cruz Surfing Museum which is housed in a lighthouse near Steamer Lane.

Cultural events

Historic places

Media

Television

The Monterey-Salinas metropolitan statistical (or service) area (MSA) is served by a variety of local television stations, and is the 124th largest designated market area (DMA) in the U.S. with 222,900 homes:

Radio

Newspapers

The Santa Cruz Sentinel is Santa Cruz's only daily newspaper. The area is also served by weeklies: Santa Cruz Weekly (formerly called Metro Santa Cruz) and Good Times. University of California has its own publication, City on a Hill Press, and an alternative humor publication, Fish Rap Live!. There is also an online newspaper called Santa Cruz Wire.

Notable people and organizations

Businesses

Notable businesses that are headquartered in Santa Cruz include Cruzio, Fullpower Technologies, O'Neill, Plantronics, RF Micro Devices, Giro, and Santa Cruz Skateboards. Businesses which used to be headquartered in Santa Cruz include Odwalla and Santa Cruz Operation.

"Surf City" nickname Controversy

After Huntington Beach, California, trademarked the "Surf City USA" name, Santa Cruz politicians tried to stop the mark from being registered by the U.S. Patent and Trademark Office because of a 10-year-old controversy over Santa Cruz's nickname "Surf City." Huntington Beach has obtained a total of seven registrations for the "Surf City USA" trademark. None of these registrations of the trademark are on the principal register, but on the secondary register, which means that Huntington Beach has no exclusive right to assert ownership over the "Surf City USA" trademark. Two Santa Cruz surf shops, Shoreline Surf Shop and Noland's on the Wharf, sued the city of Huntington Beach in order to protect the public use of the term "Surf City." The parties reached a confidential settlement in January 2008, in which neither side admitted liability and all claims and counterclaims were dismissed. The Santa Cruz surf shops continue to print t-shirts, and the Visitor's Bureau retains the right to use the trademark. In 2009 Steve Marble, of Los Angeles Times' L.A. Now news blog, wrote an article The real Surf City? It's Santa Cruz, says magazine saying: "But Surfer magazine proclaims Santa Cruz to be 'The Real Surf City, USA,' after it considered the surf, food and vibe of the nations' best known surf towns." Steve Marble quotes Surfer: "Huntington Beach may have won the right to the name ‘Surf City, USA’ in the California courts, but any surfer who’s ever paddled out at Steamer Lane knows the judge got it wrong.”

Pop culture references

See also

References

External links

Coordinates: 36°58′19″N 122°01′35″W / 36.97205°N 122.026252°W

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